An Intro and a handshake

At Lysto, we understand the grind that game studios face, whether you're working on your first title or scaling an established franchise. Our goal is simple: to help your game grow sustainably, from concept to legacy. With dedicated services focused on playtesting, player acquisition, and retention strategies, we aim to help studios thrive at every step of the journey—and we do it with complete transparency and meaningful insights. We did say partners, didn’t we?

3 Services To Help Your Game.

1. Playtesting: Refine Your Game with Player Feedback

At Lysto, playtesting isn’t just a checkbox—it’s a way to shape your game for success. We connect studios with real players who offer actionable feedback on game mechanics, story elements, and the overall experience. Our playtesters come from different backgrounds, ensuring you get well-rounded insights from both casual and professional gamers.

This service helps studios identify early red flags, uncover player pain points, and fine-tune mechanics to boost engagement. A case in point: Boinkers, a quirky meme-based game, used Lysto’s playtesting service to determine if its humor resonated with Indian gamers. Based on player feedback, Boinkers made changes to its gameplay loop that increased replayability by 20% after launch.

Case Study: A recent Lysto client postponed their game launch after our playtesters identified balancing issues that were driving frustration among beta players. With quick iterations and follow-up tests, the game hit the market in a more polished state, ultimately achieving 22% highter retention in the first month.

If we had to go into the various types of playtesting, that’s probably going to be another long blog post - and we have those coming too! But for now, it’s important that you understand that playtesting is a one-size-fits-all glove. Various stages require various types of playtesting; and we (luckily), have them all; including the expert researchers to who run them. Here’s a little sneak:

2. Acquisition: Targeted Campaigns that Bring in the Right Players

Acquiring users isn't just about throwing a wide net—it’s about reaching the right audience. At Lysto, we specialize in precision acquisition strategies, leveraging influencers, gaming communities, and partnerships that connect your game with players who are genuinely excited about it and are likely to be your players after release. We track performance metrics in real-time to make sure campaigns are optimized, so you’re not burning resources on audiences that don’t convert.

Our experience has shown that early acquisition strategies tied to playtesting events yield better results. By engaging influencers during the beta phase, we help studios gather insights while also building hype for the release. Whether you're targeting players for a competitive FPS or a casual RPG, Lysto’s acquisition services focus on low-cost, high-impact campaigns tailored to your goal

3. Retention: Long-Term Engagement Built with Community

Getting players in the door is only half the battle—keeping them engaged is where the real work starts. Retention strategies are at the core of what we do. With Lysto’s help, studios design reward programs, quests, and exclusive events that encourage repeat play. We use data analytics to understand player behavior and create personalized re-engagement strategies to increase retention.

For example, Lysto partnered with a studio to introduce community-driven challenges during the post-launch phase of a game. This not only sparked player interaction but also increased DAU (Daily Active Users) by 30% over six months. Creating an ecosystem where players feel rewarded and part of something bigger drives loyalty beyond the initial hype.

Transparency and Insights at Every Step : What Makes Lysto Different

One of the most frustrating things for game studios is working with platforms or agencies that don’t provide full visibility into the process. At Lysto, transparency isn’t just a buzzword—it’s how we operate. From acquisition campaigns to playtesting data, we offer real-time dashboards and detailed reports, so you know exactly how your strategies are performing. You’ll see where your players are coming from, how they’re engaging with your content, and what improvements are needed—all without hidden metrics or vague summaries.

We believe that data is only valuable if you can act on it quickly, which is why we work closely with studios to adjust campaigns and retention strategies in real time. Whether it’s pivoting an influencer campaign or introducing new quest content, we make sure you have complete control and insight at every step.

So, again why Partner with Lysto?

At the end of the day, we’re not just a vendor—we’re your growth partner. Our services are built around flexibility so you can engage with us at any stage of development, whether you need early playtesting, a smart acquisition plan, or a retention strategy that keeps players hooked. With Lysto, you get more than just tools—you get a partner invested in your game’s success, ensuring that each decision is based on solid insights and executed with precision.

Ready to grow your game? Let’s connect and see how we can help you level up your studio—no matter where you are in your journey.